
Maknoon Investment Group
A global investment entity, driven by a relentless passion for excellence and making significant breakthroughs in every sector we operate in. We adopt a proactive approach to engineering promising opportunities, building leading companies that help shape the future in diverse markets around the world.
Maknoon Group encompasses a diverse ecosystem of companies, brands, and specialized investment ventures operating across the technology, media, commerce, sports, defense, and tourism sectors, with an operational presence extending throughout the Middle East, Africa, and Europe.
Our Companies
Maknoon Brands
Maknoon Specialized Tourism
Maknoon Sports
Maknoon Shooting
Maknoon Shooting for Military Consulting, Armament, Training, and Industry (Maknoon Shooting) The strategic arm and striking force of the group.
We partner with nations to build their defense capabilities.
We provide end-to-end solutions, from strategic consultancy and threat analysis, through providing the latest armament systems, to manufacturing and implementing the most complex technological training and simulation programs.

BARRIERA
A modern brand redefining the concept of Accessible Luxury across the region.
Barriera develops a comprehensive portfolio of premium everyday products that combine quality, design, and value through a multi-channel business model encompassing e-commerce, direct sales, wholesale distribution, retail stores, and franchising.
The brand launches from the Middle East with a vision to become one of the region’s leading consumer brands in the years ahead.
Maknoon Media
The digital and creative engine of the group.
We create content that captivates minds and build the digital platforms that shape the future.
We specialize in the production and management of visual media, developing innovative mobile applications and websites, in addition to engineering civilian and military software that serves diverse sectors.

Maknoon Ventures
The European arm of the Meknoon Investment Group, headquartered in Hungary, which works to support the expansion of the group’s companies and partners within European markets through technology, investment, business development, and the building of cross-border strategic partnerships.

Maknoon Sports
The incubator for champions and the architects of the sporting future.
We don't just manage sports; we create them.
We dedicate our efforts to discovering and nurturing promising talents in all sporting fields, providing the necessary scientific, technical, and administrative support to transform them into world-class champions who raise their nations' flags.

Maknoon Specialized tourism
Crafters of unforgettable experiences and journeys. We go beyond traditional tourism to offer trips with special character and added value.
We specialize in designing and organizing specialized tourism programs, such as luxury therapeutic tourism, adventure tourism, and immersive cultural journeys, to provide our clients with unique, tailor-made experiences.

LUCEVERO
A specialized platform for selling authentic prescription eyewear and sunglasses from leading global brands, complemented by professional technical support, maintenance, and warranty services.
The platform aims to expand in the future to include fragrances, watches, and selected leather goods, offering an integrated shopping experience for premium lifestyle products.

OUTLET
The destination for premium eyewear, offering wholesale and retail access to the world's leading eyewear brands through a trusted digital marketplace.








